廣 告 炫 輪

        本作品突破了傳統(tǒng)廣告只能以靜態(tài)平面為載體的限制，利用人眼視覺暫留效應(yīng)，將高速旋轉(zhuǎn)的車輪作為全新的廣告的載體，解決了傳統(tǒng)車體廣告無法吸引路人目光、夜間失效、更新周期過長等問題。特別是為夜間廣告提供了一種全新的平臺(tái)，并帶來新穎的視覺體驗(yàn)。

        本系統(tǒng)基于“嵌入之星”平臺(tái)，采用極坐標(biāo)變換、RLE壓縮、藍(lán)牙傳輸、差錯(cuò)重傳等技術(shù)將平面廣告素材變換并傳輸至旋轉(zhuǎn)車輪上的LED線列，并通過實(shí)時(shí)測速、雙緩沖同步等技術(shù)保證圖像的穩(wěn)定。同時(shí)，提供了編輯與播放的專用軟件，還可實(shí)現(xiàn)廣告共享、無線下載等功能。

        本系統(tǒng)還可用于汽車個(gè)性化改裝行業(yè)、車隊(duì)巡展等領(lǐng)域，具有較高的商業(yè)價(jià)值。并且可以應(yīng)用于一切可旋轉(zhuǎn)物體，將其作為廣告載體。


The project is intended to provide a new advertisement carrier. It breaks through the restriction that traditional advertisement must be based on the static plane. High-speed rotary wheels are turned to be the new advertisement carrier based on the visual effect of temporary stay. Several shortages of the traditional automobile advertisement are removed by the project, such as lack of attraction, disability in the evening, long updating period and so on. Especially, it offers a new platform for advertisement in the dark environment and provides the fantastic visual effect.
Based on the Embedded-Star platform, data of the advertisement are converted and transmitted to LED lines on wheels by adopting the polar coordinates conversion, RLE compression, Bluetooth transmission, error control technology. The stability of image on wheels is guaranteed by real-time speed measurement and dual buffed synchronization. The software for editing and playing are provided. The functions of wireless downloading and sharing are also implemented in the software.

In addition, the system is of great business value, which can be used in various fields such as auto modification, motor show, etc. Further more, it can be applied on any rotary object and turn it to be an advertisement carrier.

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