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<h1>特斯拉不是下一個蘋果質(zhì)量問題或?qū)е率?/h1> <div id="iqunrpe" class="authorTimeSource"> <span>作者：</span> <span>時間：2016-04-11</span> <span>來源：鳳凰科技</span> <link rel="stylesheet" type="text/css"/> <span style="float:right; width:150px;margin-right:0px; text-align:right;"> <div id="wyqpihx" class="nav0"> <ul> <li style="width:150px;"><a href="javascript:void(0);"><img src="http://www.ex-cimer.com/event/action/images/icon_add_4.png" width="20" border="0" align="absmiddle" />英飛凌汽車電子生態(tài)圈</a> <ul> <li style="width:150px;text-align:center;"><img src="http://www.ex-cimer.com/event/company/images/code_2.jpg" width="150"><br />掃碼關(guān)注<br />獲取最新最全汽車電子<br />技術(shù)方案與實用技巧</li> </ul> </li> </ul> </div> </span> <span style="float:right; width:30px;margin-right:0px; text-align:right;"><a rel="nofollow">收藏</a></span> </div> <div id="bczhlxy" class="hAd4_Afinal20a_back">  <iframe id='a890e388' name='a890e388' src='https://ad.eepw.com.cn/www/delivery/afr.php?zoneid=88&cb=INSERT_RANDOM_NUMBER_HERE' frameborder='0' scrolling='no' width='660' height='60'><a target='_blank'><img src='https://ad.eepw.com.cn/www/delivery/avw.php?zoneid=88&cb=INSERT_RANDOM_NUMBER_HERE&n=a635e61e' border='0' alt='' /></a></iframe> </div> <div style="margin-top:28px;"></div> <div id="ajkzsin" class="content" id="contentDiv" style="position:relative;"> <div id="trosopf" class="ad_300x180_Afinal13_back">  <iframe id='a225770a' name='a225770a' src='https://ad.eepw.com.cn/www/delivery/afr.php?zoneid=87&cb=INSERT_RANDOM_NUMBER_HERE' frameborder='0' scrolling='no' width='300' height='200'><a target='_blank'><img src='https://ad.eepw.com.cn/www/delivery/avw.php?zoneid=87&cb=INSERT_RANDOM_NUMBER_HERE&n=a576c0a2' border='0' alt='' /></a></iframe> </div> <span id="contentlabels" style="font-size:14px;"><p>　　<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/特斯拉"><em>特斯拉</em></a>和<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/蘋果"><em>蘋果</em></a>有許多相似之處，品牌、優(yōu)良的設(shè)計、高科技、創(chuàng)始人像喬布斯一樣受到無數(shù)人的崇拜……<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/特斯拉"><em>特斯拉</em></a>會成為下一個<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/蘋果"><em>蘋果</em></a>嗎?DailyKanban.com創(chuàng)始人兼編輯、獨立汽車產(chǎn)業(yè)分析師、顧問愛德華•尼德邁耶(Edward Niedermeyer)刊文稱，因為汽車不是電子產(chǎn)品，汽車要復(fù)雜無數(shù)倍，在決定電子產(chǎn)品品質(zhì)高下的各種因素中，最重要的是設(shè)計和材料，不是制造;汽車可不是這樣，質(zhì)量不好后果嚴(yán)重，甚至威脅用戶的生命。<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/特斯拉"><em>特斯拉</em></a>的汽車質(zhì)量并不好，Model 3也可能會遭遇質(zhì)量問題。</p>本文引用地址：<a href="http://www.ex-cimer.com/article/201604/289437.htm">http://www.ex-cimer.com/article/201604/289437.htm</a> <p>　　下面是文章全文：</p> <p>　　上周，存在一個世紀(jì)之久的汽車產(chǎn)業(yè)發(fā)生了震動，3月31日特斯拉發(fā)布Model 3汽車，就在發(fā)布之前的幾小時、幾天，許多特斯拉粉絲在店鋪外排隊等候，他們想預(yù)定一輛。7天之后，預(yù)定量達(dá)到了32.5萬輛，如此巨大的品牌號召力，在汽車產(chǎn)業(yè)還找不到類比對象，只有消費科技領(lǐng)域的最大品牌才可以相提并論。</p> <p>　　扎根硅谷，設(shè)計新潮，高科技，對特斯拉CEO馬斯克的個人崇拜(跟世人對喬布斯的崇拜一樣)……在特斯拉和<a class="contentlabel" href="http://www.ex-cimer.com/news/listbylabel/label/蘋果"><em>蘋果</em></a>之間，我們可以找到更多的相似點，并由此推斷新秀汽車商特斯拉將會擁有蘋果式的未來：每一款Model S、Model X、Model 3的推出軌跡就如同熱門新iPhone一樣。</p> <p>　　盡管如此，蘋果主導(dǎo)的消費電子產(chǎn)業(yè)和和汽車產(chǎn)業(yè)存在巨大的差異，特斯拉雖然可以不費吹灰之力獲得龐大的預(yù)定量，但它仍然不能保證特斯拉可以存活下去，更不必說獲得蘋果一樣的巨額利潤了。蘋果是世界上最賺錢的企業(yè)之一。</p> <p>　　蘋果之所以成功，是因為它設(shè)計制造了最吸引人的產(chǎn)品，為用戶帶來獨特而直觀的用戶體驗，建立了強(qiáng)大的品牌。</p> <p>　　到目前為止，推動特斯拉成功的關(guān)鍵因素和蘋果驚人地相似：Model S和Model X汽車很漂亮、超快，由獨特零售環(huán)境、專用(免費)快速充電網(wǎng)絡(luò)提供支持。汽車產(chǎn)業(yè)普遍抱有“移動電氣用具”的功利觀念，特斯拉不同，它的汽車跟公路上行駛的其它汽車在外觀和感覺上完全不同。如果讓外行人挑選一款和蘋果產(chǎn)品最相似的汽車，他肯定會選擇特斯拉。</p> <p>　　</p> <center><img alt="" width="500" height="321" src="http://editerupload.eepw.com.cn/201604/b9f8e33dd54997f9f70735b976e791dc.jpg" /></center> <p> </p> <p align="center">　　Model 3預(yù)定量已經(jīng)超過30萬輛</p> <p>　　蘋果和汽車商存在本質(zhì)區(qū)別</p> <p>　　盡管如此，蘋果和任何汽車商都存在本質(zhì)的不同，包括特斯拉：盡管蘋果的產(chǎn)品是在加利福尼亞設(shè)計的，但絕大多數(shù)并非由蘋果自己制造，而是由合同制造商生產(chǎn)，比如富士康。這樣安排是行得通的，一是因為現(xiàn)代汽車比消費電子產(chǎn)品復(fù)雜得多，二是因為高質(zhì)量電子產(chǎn)品制造在中國已經(jīng)極為流行。雖然不同品牌的智能手機(jī)、筆記本質(zhì)量可能有很大的差距，但質(zhì)量很大程度上由設(shè)計、材料、軟件來決定，而不是制造工藝本身。</p> <p>　　同樣的，經(jīng)歷了很長一段時間設(shè)計和材料才在汽車的質(zhì)量上起到?jīng)Q定作用，因為汽車比任何電子設(shè)備都要復(fù)雜無數(shù)倍，組裝質(zhì)量變得越發(fā)重要，大規(guī)模控制越發(fā)困難。在現(xiàn)代經(jīng)濟(jì)中，汽車組裝面臨最嚴(yán)峻的質(zhì)量挑戰(zhàn)，如果質(zhì)量出現(xiàn)問題，輕則妨礙客戶的日常生活，重則車毀人亡。</p> <p>　　正因如此，在過去的半個世紀(jì)里，豐田差點“顛覆”全球汽車產(chǎn)業(yè)，它癡迷于質(zhì)量、提出了一套生產(chǎn)哲學(xué)。性感、快速的汽車可能會吸引公眾的注意力，但是當(dāng)我們花了幾萬美元購買汽車，我們只是希望它能滿足日常使用，不是為了標(biāo)新立異。</p> <p>　　很遺憾，正是在質(zhì)量上特斯拉有所欠缺。Model S推出時曾經(jīng)贏得無數(shù)人的贊譽，因為設(shè)計和性能出色，它打破了《消費者報告》的評分系統(tǒng)，隨著時間的前進(jìn)，《消費者報告》卻將它打入“不推薦”的行列，甚至一度將它劃到“最糟糕”汽車的隊伍。</p> <p>　　看看特斯拉的論壇，到處都是各種各樣的質(zhì)量和可靠性問題，包括傳動系統(tǒng)缺陷、擋風(fēng)玻璃破裂、天窗出現(xiàn)故障、車門把手失靈，以及其它無數(shù)的問題。這些問題已經(jīng)影響到了Model X的上市，正如一位網(wǎng)站管理者所說的：“雖然各種邀請紛至沓來，估計仍有30-40%的預(yù)定者沒有真正下單。一些人表示他們想再等等，當(dāng)更多的汽車通過了生產(chǎn)線的檢查程序，確保汽車沒有問題時，他們才會購買。”這位管理者的網(wǎng)站追蹤電動SUV的預(yù)定、下單和生產(chǎn)情況。</p> <p>　　如果說，因為質(zhì)量問題，三分之一Model X預(yù)定者(預(yù)定費用5000美元)沒能真正購買汽車，那么它對Model 3預(yù)定量的負(fù)面影響會更大。去年特斯拉銷售了5萬輛汽車，2020年公司的目標(biāo)是生產(chǎn)20萬輛，產(chǎn)量迅速增長，Modle 3存在缺陷的可能性也會相應(yīng)提高。比起奢侈汽車購買者(對這些人來說，Model S和X可能只是第二輛車)，大眾市場的消費者更加依賴自己的汽車，所以他們會對質(zhì)量問題更加敏感。</p> <p>　　</p> <center><img alt="" width="510" height="340" src="http://editerupload.eepw.com.cn/201604/f2b424110e8a8dbd30484e0e94d73947.jpg" /></center> <p> </p> <p align="center">　　馬斯克能讓Model 3成功嗎</p> <p>　　大眾消費者比奢侈消費者更加依賴汽車</p> <p>　　上周，一些人預(yù)定了Model 3汽車，對于這些人來說做出預(yù)定決定可能基于一個簡單的原因：特斯拉推出了昂貴的、令人滿意的汽車，所以便宜的特斯拉汽車應(yīng)該也能讓人滿意。在發(fā)布會上，我們看到的Model 3是手工打造的原型車，馬斯克說過，當(dāng)汽車開始在組裝線上生產(chǎn)時，它的設(shè)計會隨著時間而改變，除了告訴公眾基本款Model 3目標(biāo)價3.5萬美元、一般配置4.2萬美元，特斯拉再沒有提供任何與價格有關(guān)的信息。</p> <p>　　回看歷史，特斯拉許多次錯過出貨時間，汽車定價超過了估計價格。就在同一時間，現(xiàn)有汽車商潮水般涌入電動汽車市場，推出大眾型、奢侈型汽車，對于他們來說改進(jìn)設(shè)計和性能要比特斯拉容易得多，特斯拉只有大幅提高制造速度和產(chǎn)品質(zhì)量才能在大眾市場變得更有競爭力。</p> <p>　　當(dāng)特斯拉真正展示第一輛量產(chǎn)版Model 3，當(dāng)它告訴客戶各個價格點的汽車具體有多少輛，當(dāng)這些汽車真正開始出貨，當(dāng)特斯拉汽車的長期可靠性有了結(jié)論，許多預(yù)訂者很可能想收回1000美元預(yù)定金而不是購買Model 3，因為汽車并不像預(yù)期的一樣好。</p> <p>　　還有一點要注意，一些人將錢投入到Model 3上，而他們對這款汽車基本上一無所知，在接下來的兩年里，這些人可能會出現(xiàn)財務(wù)問題，或者干脆消費不起3.5美元的汽車，于是乎，特斯拉將面臨真正的風(fēng)險，當(dāng)Model 3開始生產(chǎn)時，實際預(yù)定量會比30萬輛少很多。</p> <p>　　面向大眾市場的電動汽車曾經(jīng)炒得飛上天，但最終卻未能像宣傳的一樣好，這種事情之前已經(jīng)發(fā)生過;特斯拉也可能會被迫向大量預(yù)定者退款。2011年，日產(chǎn)Leaf吸引了11.5萬名支持者，隨后日產(chǎn)投資56億美元建設(shè)工廠，每年可以生產(chǎn)50萬輛汽車。</p> <p>　　6年之后，日產(chǎn)Leaf累計銷量還不到30萬輛，人們曾經(jīng)對電動汽車充滿激情，日產(chǎn)對市場的潛力深信不已，但最終的實際需求卻弱了很多很多。和特斯拉不同，日產(chǎn)每年銷售500萬輛汽車，即使嚴(yán)重失算也能活下去。</p> <p>　　特斯拉的賭注更大</p> <p>　　沒錯，電動汽車市場已經(jīng)進(jìn)化了。但是特斯拉承受的風(fēng)險更高，它向民眾收集資金，這些人卻根本沒有看見汽車的廬山真面目，當(dāng)汽車上路時，他們極可能會感到失望，甚至?xí)庥鰹?zāi)禍。單靠過去優(yōu)良的設(shè)計口碑，蘋果就相信自己能以500美元價格銷售無數(shù)的手機(jī)，但這并不代表特斯拉或者其它汽車商也能做到。</p> <p>　　特斯拉已經(jīng)向世人證明它可以引爆宣傳炒作狂潮，大規(guī)模制造品質(zhì)可靠的汽車是一項極富挑戰(zhàn)力的任務(wù)，特斯拉還沒有證明自己能完成任務(wù)。變成蘋果并不是它的目標(biāo)，相反，為了在殘酷競爭的市場——這個市場每年生產(chǎn)9000萬輛枯燥可靠的汽車——繁榮起來，特斯拉應(yīng)該集中精力改進(jìn)技藝。</p></span>  <div class="kpsceoc" id="coverDiv" class="article_reg" style="width:100%;overflow:hidden;display:none;z-index:10;position:absolute;left:0;background:#fff;"> <center> <img src="https://webstorage.eepw.com.cn/images/display/reg.jpg" border="0" usemap="#Map" /> <map name="Map" id="Map"> <area shape="rect" coords="133,235,319,253" target="_blank" /> <area shape="rect" coords="132,315,319,335" /> </map> </center> </div>  <span id="hojaznu" class="hAd8"> <br></span>   </div> </article> <div id="dcbavfp" class="clear"></div> <br/> <div id="wsyekma" class="hAd6"> <div class="ggupvui" id="relA" 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